Growth operator · Lifecycle marketer · Behavioural economics
I'm Olumide Adaramoye. I build automated, retention-driven engagement loops for B2B and B2C fintech, SaaS and e-commerce brands, and I write down how it is actually done, so the teams I work with can run it without me.
About
Olumide Adaramoye is a growth operator and lifecycle marketer who builds automated, retention-driven engagement loops for B2B and B2C fintech, SaaS and e-commerce brands. He leans on behavioural psychology to turn high-value audiences into loyal customers — and on systems, so the result keeps working after he leaves the room.
He leads GrowthHackers Africa, helping early-stage founders and tech professionals navigate their 0-to-1 growth journeys, and works with founders and MarTech professionals through Cresens on consulting and coaching engagements.
Outside the work, he invests heavily in young people — particularly in underserved areas — through a number of interventions built on the same belief that runs through everything else here: give people something real to work with, and they will build with it.
“I share what I know so others can grow — and build a community rooted in trust, honesty, and mutual value.”
Who this is for
Three thematic areas
Area 01
Execution, systems, experimentation and measurable outcomes — go-to-market for early-stage companies, lifecycle and CLV work for scaleups and mature businesses.
Area 02
Mentorship infrastructure for marketers who want to move from executing tasks to owning outcomes — with a clear entry point and a clear deep end.
Area 03
A portfolio of ventures built and scaled in the open, documenting the operational frameworks behind them rather than the highlight reel.
How I work
Most growth advice stops at the idea. Every problem I take on runs the same seven steps, in this order, so the result can be handed over and repeated by the team that owns it.
The pain point named precisely — whose problem it is, where it shows up in the funnel, what it costs.
A deep dive into why it happens: the behaviour, the data, and the system that produced it.
Research-backed frameworks with the trade-offs stated, not one prescribed answer.
How this exact problem was solved at scale — case studies, workflow diagrams, the numbers.
What a partnership or consultation is expected to yield, and on what timeline.
Exactly how to bring me in on this specific issue — scope, format, what I'd need from you.
One thing to do next. Take the framework, or book the conversation.
In the room
Teaching, community and the long game of building young operators — the part of this brand that never shows up in a dashboard.
Venture development
Ventures I run or co-build, each with its own team, its own audience and its own site.
Where operators go for what works in actual practice — research-backed, market-proven, replicable. Consulting and coaching for founders and MarTech professionals sits here too.
Insights, resources and networks for growth operators, product marketers, founders and builders across Nigeria, Kenya, Ghana and South Africa.
Work with me
Every enquiry starts the same way: tell me what's happening in the numbers. If it isn't something I can genuinely move, I'll say so.
Lifecycle and retention engagements for scaleups and mature companies; GTM and launch work for early-stage teams.
Venture partnerships and joint builds with operators working on similar problems.
Support for marketers aiming for faster, larger growth outcomes.
Workshops and webinars on lifecycle marketing, growth operations and behavioural economics.
Direct line
d@daraofgrowth.com